U.S. Supreme Court Herring-Hall-Marvin Safe Co. v. Hall's Safe Co., 208 U.S. 554 (1908)
Herring-Hall-Marvin Safe Co. v. Hall's Safe Company
Argued January 30, 1908
Decided February 24, 1908
208 U.S. 554
CERTIORARI TO THE CIRCUIT COURT OF
APPEALS FOR THE SIXTH CIRCUIT
Donnell v. Herring-Hall-Marvin Safe Co., ante, p. 208 U. S. 267 , followed as to construction of the contract involved in that case and this, and as to the right of stockholders to carry on business under their own name.
Although the tradename may not be mentioned in the sale of a business taken over as a going concern, a deed conveying trademark, patent-right, trade-right, goodwill, property, and assets of every name and nature is broad enough to include the tradename under which the vendor corporation and its predecessor had achieved a reputation.
The name of a person or town may become so associated with a particular product that the mere attaching of that name to a similar product, without more, would have all the effect of a falsehood, and while the use of that name cannot be absolutely prohibited, it can be restrained except when accompanied with a sufficient explanation to prevent confusion with the product of the original manufacturer or original place of production.
146 F. 37 modified and affirmed.
The facts are stated in the opinion.
MR. JUSTICE HOLMES delivered the opinion of the Court.
This is suit referred to in Donnell v. Herring-Hall-Marvin Safe Co., ante, p. 208 U. S. 267 . It was brought by the petitioner against the respondents to enjoin them from carrying on their business under their present name or any name calculated to make purchasers believe that they are dealing with the establishment founded by Joseph L. Hall, or with the plaintiff, and also to enjoin them from advertising or marking their product as Hall's safes. The facts are stated in the case referred to. In brief, the petitioner is the successor by purchase to the business of Hall's Safe & Lock Company, an Ohio corporation founded by Joseph L. Hall, a safe maker of repute, the stock of which belonged to his estate and his children. The respondents are sons of Joseph L. Hall, and an Ohio corporation formed by them in September, 1896, immediately after they were discharged from their contracts with the purchasing company. It has been decided that the Halls did not give up the right to do business in their own name by the part they took when the original company sold out, and that the petitioner has the right, but not exclusive right, to use the name "Hall." Its rights arise by way of succession out of the priority of the original company, not out of contract. This case requires us to discuss a little further what the respective rights of the parties are. The decision below is to be found in 146 F. 37.
We think it clear, as was conceded in the other case, that the plaintiff got all the grantable rights of the original company, including that of using the name "Hall." It is true that trade names were not mentioned in the deed, but its language
was broad enough to include them. The deed, along with the plant, patterns, stock of safes, accounts, papers, etc., conveys all "trademarks, patent rights, trade rights, goodwill, and all its property and assets of every name and nature," and agrees that the business is "taken over in all respects as a going concern." If a particular phrase is needed in addition to the general language and the nature of the transaction, "trade rights" will do well enough. The name "Hall" was used, and was expected to be used as a part of the name of the first purchasing company, the Herring-Hall-Marvin Company. There was a stipulation in the deed that the seller should be wound up, but that, far from being, as was argued, a provision in favor of the seller to avoid the use of its name by the purchaser, was a covenant to the purchaser in aid of the seller's undertaking not to engage in any business thereafter. The Hall Safe & Lock Company expressly and in reiterated terms sold all its property and assets of every description as a going concern, agreed to disappear, and disappeared. It had no reason for retaining any right, and retained none except the right to be paid. The circumstances of the case raise none of the nice questions that sometimes have arisen as to when the name is sold along with the other assets. It may be that, although the deed conveyed all that it could convey, the plaintiff could not use the corporate name proper of the original corporation, because that is a charter right, and could not be exercised without the consent of the legislature. Montreal Lithographing Co. v. Sabiston , A.C. 610. But that is not what it wants to do. It only wants, so far as it may, to appropriate the name "Hall" for its safes.
The original company, from 1867 to 1892, was attaching to Hall's safes the reputation that made the name famous and desired. Whoever achieved it did so through the medium of the company. The goodwill thus gained belonged to the company, and was sold by it, with all its rights, when it sold out. See Le Page Co. v. Russia Cement Co., 51 F. 941, 943. So that the question is narrowed to what its rights would have
been at the present day if it had kept on. The advantage which it would have had, and to which the petitioner has succeeded, is that of having been first and alone for so long in the field. Some of the Halls might have left it and set up for themselves. They might have competed with it, they might have called attention to the fact that they were the sons of the man who started the business, they might have claimed their due share, if any, of the merit in making Hall's safes what they were. White v. Trowbridge, 216 Pa. 11, 18, 22. But they would have been at the disadvantage that some names and phrases, otherwise truthful and natural to use, would convey to the public the notion that they were continuing the business done by the company, or that they were in some privity with the established manufacture of safes which the public already knew and liked. To convey that notion would be a fraud, and would have to be stopped. Therefore such names and phrases could be used only if so explained that they would not deceive.
The principle of the duty to explain is recognized in Howe Scale Co. v. Wyckoff, Seamans & Benedict, 198 U. S. 118 . It is not confined to words that can be made a trademark in a full sense. The name of a person or a town may have become so associated with a particular product that the mere attaching of that name to a similar product, without more, would have all effect of a falsehood. Walter Baker & Co. v. Slack, 130 F. 514. An absolute prohibition against using the name would carry trademarks too far. Therefore, the rights of the two parties have been reconciled by allowing the use, provided that an explanation is attached. Singer Manufacturing Co. v. June Manufacturing Co., 163 U. S. 169 , 163 U. S. 200 , 163 U. S. 204 ; Brinsmead v. Brinsmead, 13 Times L.R. 3; Reddaway v. Bankam , A.C.199, 210, 222; American Waltham Watch Co. v. United States Watch Co., 173 Mass. 85, 87; Dodge Stationery Co. v. Dodge, 145 Cal. 380. Of course, the explanation must accompany the use, so as to give the antidote with the bane.
We must assume that the name "Hall" in connection with safes has acquired this kind of significance. This, or very nearly this, is alleged by the answer, and must have been the finding of the courts below. It was suggested that really the value of the name due to the use of patents that have run out. But we think it appears that the meaning of the name is not confined to the use of Hall's patents, and further, has had a particular succession of makers so associated with it that the principle of the injunction granted is right. The defendants say that they have corrected advertisements and so forth that might be deemed fraudulent, when called to their attention. But the name of the defendant company, of itself, would deceive unless explained. It may have repented, but it has transgressed, and it even now asserts rights greater than we think it has. Therefore the injunction must stand.
We are not disposed to make a decree against the Halls personally. That against the company should be more specific. It should forbid the use of the name "Hall," either alone or in combination, in corporate name, on safes, or in advertisements, unless accompanied by information that the defendant is not the original Hall's Safe & Lock Company or its successor, or, as the case may be, that the article is not the product of the last-named company or its successors. With such explanations, the defendants may use the Halls' name, and, if it likes, may show that they are sons of the first Hall and brought up in their business by him, and otherwise may state the facts.
There is a cross-bill seeking to prevent the plaintiff from making use of the names "Hall's Safe & Lock Company," "Hall's Safe," etc., but it does not need separate consideration. The defendant shows nothing of which it can complain or which should bar the plaintiff from its relief. The portion of the decree dismissing the cross bill is affirmed.
Decree modified and affirmed.